Graduate Certificate in Public Relations Research

-- viewing now

The Graduate Certificate in Public Relations Research is a crucial course designed to equip learners with advanced skills in PR research, measurement, and evaluation. In the modern, fast-paced business world, the demand for PR professionals who can demonstrate data-driven decision-making has never been higher.

4.0

Based on 2,331 reviews

6,806+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

This certificate course is essential for those seeking to enhance their PR career prospects, as it provides a solid foundation in research methods, analytics, and strategy development. Learners will gain hands-on experience with industry-standard tools and techniques, enabling them to measure and evaluate PR campaigns effectively. By completing this course, learners will be able to demonstrate a deep understanding of PR research and its importance in the industry. They will possess the essential skills required to advance their careers, making them highly valuable assets to any organization.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course details

• Public Relations Research Methods: Introduction to research methods used in public relations, including survey research, content analysis, and case studies.
• Quantitative Research in Public Relations: Understanding the use of statistical methods in public relations research, including survey design, sampling, and data analysis.
• Qualitative Research in Public Relations: Exploration of qualitative research methods in public relations, including interviews, focus groups, and ethnography.
• Public Relations Measurement and Evaluation: Techniques for measuring and evaluating the effectiveness of public relations campaigns, including performance metrics and return on investment (ROI).
• Media Analysis in Public Relations: Analysis of media coverage and the impact on public relations, including media monitoring and measurement.
• Digital Public Relations Research: Understanding the role of digital media in public relations research, including social media analysis and web analytics.
• Crisis Communication Research: Research methods and strategies for crisis communication, including risk assessment and reputation management.
• Public Opinion and Attitude Research: Understanding public opinion and attitudes towards organizations and issues, and the role of research in shaping public relations strategies.
• Ethical Considerations in Public Relations Research: Examination of ethical considerations in public relations research, including informed consent, confidentiality, and data privacy.

Career path

This section highlights the job market trends, salary ranges, and skill demand in the UK for individuals with a Graduate Certificate in Public Relations Research. With a 3D pie chart generated using Google Charts, we provide a visual representation of the most in-demand roles in this field: 1. **Public Relations Specialist**: With 60% of the market share, Public Relations Specialists are the most sought-after professionals in this domain. Their primary responsibilities include managing communications and maintaining a positive image for clients. 2. **Marketing Research Analyst**: Coming in second at 25%, Marketing Research Analysts focus on gathering and interpreting data to help businesses make informed decisions. They collect and analyze data on consumers, competitors, and market conditions. 3. **Social Media Manager**: Rounding out the top three with 15%, Social Media Managers oversee a company's social media strategy to increase brand awareness and engagement. They create and curate content, manage social media ads, and respond to customer inquiries. Displayed in an engaging and transparent 3D pie chart, these statistics offer a clear overview of the UK job market for those with a Graduate Certificate in Public Relations Research. Stay informed about industry trends and stand out as a competitive candidate with this valuable certification.

Entry requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

▼

How long does it take to complete the course?

▼

What support will I receive during the course?

▼

Is the certificate recognized internationally?

▼

What career opportunities will this course open up?

▼

When can I start the course?

▼

What is the course format and learning approach?

▼

Course fee

Get course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

GRADUATE CERTIFICATE IN PUBLIC RELATIONS RESEARCH

is awarded to

Learner Name

who has completed a programme at

London School of Planning and Management (LSPM)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

}